Credibility - Recognised, Respected, Rewarded

1 Hours Category 2 CPD 
 This engaging course aims to helps Built Environment professionals enhance their personal and professional credibility, build trust, strengthen reputations, and navigate challenges effectively. No quizzes, just practical strategies for real impact.
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Course Information

About this course:

Credibility is the cornerstone of personal and professional success. This course explores the importance of being recognised as credible at an individual, organisational, and institutional level. With insights from Dr. Andy Brough, a renowned leadership expert, you'll learn how to build trust, navigate challenges, and enhance your professional standing in the built environment sector.


Benefits of enrolling in this course:


By enrolling in this course, you will:
- Understand what credibility means and why it matters.
- Learn the drivers of personal, organisational, and institutional credibility.
- Discover strategies to build trust and manage your professional reputation.
- Apply tools to strengthen credibility in challenging environments.

Course Modules: 

Module 1: Defining Credibility
- What is credibility?
- The importance of trust and believability.
- Key factors affecting credibility in today’s world.

Module 2: Personal Credibility
- The foundations of personal credibility: Character, competence, and conviction.
- Aristotle’s ethos, pathos, and logos framework.
- The trust equation: How to build and maintain trust.

Module 3: Organizational Credibility
- How organisations establish credibility.
- The relationship between brand and reputation.
- Case studies: Lessons from global and local businesses.

Module 4: Institutional Credibility
- The role of professional bodies like ASAQS in building trust.
- Challenges to institutional credibility in South Africa.
- The impact of collective reputation on professional success.

Module 5: Credibility in the Built Environment
- Upholding credibility as a Quantity Surveyor.
- Navigating ethical dilemmas and building strong stakeholder relationships.
- Strategies for maintaining professionalism in the built environment.

Who should enroll?

Ideal for all construction and built environment professionals who are eager to enhance their credibility.

Course Format:
•   Self-paced online learning
•   Engaging video lectures
•   Interesting information for knowledge exchange
•   Access to downloadable resources

Enroll in this course now to take the first step toward becoming a recognised, respected, and rewarded professional.

Presenter Details

Dr Andy Brough is an international Leadership and Organisational Development consultant and Chartered Marketer. He is also the CEO and founder of the Brough Leadership Institute.
As a facilitator, lecturer, broadcaster and keynote speaker, Andy has more than 25 years of wide–ranging professional experience.

He is an Executive Education specialist in Strategy & Execution, Sales & Marketing, Leadership, Teams & Corporate Reputation, and he has a master’s degree in organisational leadership and a doctorate (PhD) in business management with a specialization in Leadership and Corporate Reputation.
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